Who We Are

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s most customer-centric company, Earth’s best employer, and Earth’s safest place to work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon.
Amazon Singapore office

Amazon’s “Day 1” mentality is our approach of doing everything with the energy and entrepreneurial spirit of a new organisation on its first day.

Working to earn and keep our customers’ trust is the single biggest driver of Amazon’s Day 1 approach. Amazon’s decision-making process asks employees to consider whether an action is a one-way door—consequential and nearly irreversible—or a two-way door, easy to change course and go back. Discover more about who we are through our Annual Letters to Shareholders from 1997 through today.

How a door became a desk, and a symbol of Amazon

Today, Amazon offices around the world are filled with door desks, based on Bezos’ early design.