Delivering Smiles through Wishlists

Amazon has donated more than $215 million globally to charitable organizations since 2013. Amazon has supported hundreds of thousands of nonprofits—from global humanitarian efforts and animal welfare groups to school PTAs, hospitals, and more. In Singapore, these organizations received donations from generated by customers who made purchases through the Amazon x Shop for Good wishlist program.
Nathan Hartono sits and reads a book with one of the beneficiaries

The wishlist is a simple way for customers to support a charity every time they shop on

When shopping on, customers can choose to donate to non-profit organizations (NPOs) by purchasing items listed on their wishlists. By specifying the type of items and quantity needed in the NPO’s wishlist, shoppers can participate in the COVID-19 donation efforts in a fuss-free and transparent manner. Simply select products within an NPO’s wishlist and the items will be delivered directly to them.
Three young children playing with toys that have been donated to NPOs as part of's Delivering Smiles campaign

Getting donations right

Together with the National Volunteer & Philanthropy Centre, shoppers can donate to local non-profit organisations by purchasing items listed on their wishlist.