Our Impact / Empowerment

Small Businesses

We invest in the success of entrepreneurs, artisans, and small businesses selling in our Amazon Store. When they thrive, our customers benefit from the products and services they offer. That is part of the reason we have invested more than $30 billion—between 2019 and 2020—in logistics, tools, services, programs, and people to foster the growth of our sellers.
The team behind Happyganics, with their products in a factory

Small and medium businesses (SMBs) selling in Amazon's Store come from Singapore and more than 130 countries around the world.

Since 2000, Amazon has made its virtual shelf space available so small and medium SMBs can reach hundreds of millions of customers, build their brands, and grow their business. Amazon’s investments support logistics, tools, services, programs, and people to foster the growth of our SMB sellers. The result continues to pay off for sellers and customers. SMB products account for more than 60% of all units sold in our online stores, and their sales continue to outpace our first-party sales. More than ever, we admire our small business partners’ entrepreneurial spirit and drive to innovate and Amazon will continue to do everything we can to support them.
  • Whether you are new to selling online or a seasoned exporter, Amazon makes selling locally and internationally simpler and easier. Sign up for a Seller Central account in Singapore and get started in just a few steps.
  • Since opening our store to third-party sellers 20 years ago, we have welcomed business owners and entrepreneurs from all backgrounds, enabling them to reach millions of customers and grow their businesses.
  • Discover amazing small and medium businesses across the country in our Support Small storefront. Browse by category, region or business owner and get to know the entrepreneurs and families behind the products through our seller spotlights.

Supporting small businesses with tools, insights and data

Amazon has invested tens of billions in infrastructure and built hundreds of tools to help independent sellers succeed in our store—including data analytics that help independent sellers to better understand and reach customers.