Amazon.sg launches the "Everyday Essentials" store, a new one-stop dedicated online storefront offering customers over 100,000 Everyday Essentials – from fresh food to kitchen roll, conditioner to coffee – with fast delivery options for your daily needs. No more empty cabinet crises or last-minute dashes to the store when you're down to the last drop of dishwashing liquid!

We envision the Everyday Essentials store becoming the heart of how Singapore customers discover and receive their daily, weekly, and monthly necessities, from diapers and snacks to face cream.
Peter Li
Director, China & Singapore, International Store, Amazon

"Our mission is to transform everyday shopping by bringing together a wide selection, fast delivery, and a seamless experience that gives customers more time for what matters most in their lives.

Customers enjoy the benefit of next-day delivery for their weekly and monthly essential restock, while sub-same-day delivery is available for immediate needs. This tiered approach ensures customers receive their items exactly when they need them, whether planning ahead or responding to unexpected requirements. Don't get caught short on life's necessities – Prime members can also enjoy free shipping with no minimum spending for Next Day Delivery for eligible domestic items, as well as 2+ Days Delivery for eligible international items.

screenshot of products offered on the EE page

The all-new Everyday Essentials store features tens of thousands of new products from local, as well as international brands from the Amazon International Store. This ensures customers can find all their favorite local brands alongside international selection offering a convenient shopping experience such as the Buy It Again page that consolidates past purchases allowing them to repurchase products easily. Say goodbye to that sinking feeling when you realize you're on your last diaper or coffee pod!

screenshot of EE page

The store spans a comprehensive collection of categories including home, kitchen, pets, baby care, home care, and personal care products that customers purchase, use-up, and repurchase most frequently. Customers can shop trusted brands like Huggies, Pampers, Magiclean, and Pantene alongside premium offerings from brands such as Optimum Nutrition, Paula's Choice, Jewel Coffee, Muji and more. From skincare serums to printer supplies, everything is delivered with Amazon's signature speed and reliability, creating a one-stop shopping destination for Singapore households.

Amazon.sg's Everyday Essentials store continues to expand its product range and enhance delivery capabilities throughout Singapore. Customers can look forward to special deals, new products and more as they shop for their daily, weekly and monthly needs through the year.

Discover more at amazon.sg/essentials