Score Incredible Deals of up to 40 % This Prime Day on Amazon.sg

With Prime Day about a week away, Amazon Singapore today revealed a sneak peek of deals Prime members can look forward to, with savings of up to 40% across thousands of quality products on Amazon.sg.

Amazon's biggest global shopping event, Prime Day is happening in Singapore from 23–26 June with four days of incredible deals exclusively for Prime members. This year's event features thousands of deals across 25 categories from well-loved brands, including from the International Store on Amazon.sg, with eligible items delivered in as little as two days. From home and kitchen essentials to books and baby products, there's something for everyone.

New independent research from HarrisX reveals that Singaporean shoppers continue to prioritise convenience, speed, and value when shopping online. When asked what they value most from their memberships, free delivery on a wide range of products came out on top at 93%, followed closely by fast delivery at 89%, and access to exclusive deals and discounts at 81%.

With 3 out of 4 shoppers (77%) saying that finding a good deal feels satisfying, Prime Day offers the perfect opportunity for members to discover great value across top brands.

The research also shows Singaporean shoppers are highly strategic. 3 out of 10 shoppers (30%) wait specifically for discounts before purchasing certain items, and 1 out of 4 shoppers (26%) say they rarely pay full price when a sales event is approaching, making Prime Day the ideal moment to act.

"These findings reflect exactly what we've built Amazon.sg to deliver: quality selection with the speed and convenience Singaporean shoppers expect," said Peter Li, Director, China & Singapore, International Store, Amazon. "This Prime Day, members can discover great value from well-loved brands including from the International Store, delivered in as little as two days. And with Prime membership at just S$4.99 a month, members enjoy these benefits year-round, from fast free delivery to award-winning entertainment on Prime Video."

This Prime Day, members can score savings across some of their favourite brands. Think up to 40% off Nautica, up to 30% off Skechers and Joseph Joseph, up to 25% off JOOLA and Corelle, and up to 20% off Owala, Brabantia, and Hot Wheels.

Customers can also look forward to exciting deals on selected items from brands such as Simple Modern, Columbia, Ravensburger, Speedo, Helly Hansen, and TYR.

Amazon.sg Gift Cards
Looking for the perfect gift? Amazon.sg Gift Cards offer an easy, simple, and convenient gifting experience, providing access to an extensive selection of products on Amazon.sg. Visit amazon.sg/giftcard to learn more.

Amazon.sg Vouchers
Discover more ways to save with Amazon Vouchers. Simply clip the voucher and the discount will be applied at checkout. Visit amazon.sg/voucherzone for information. Plus, keep an eye out for Global Store Flash Vouchers - enjoy extra discounts on international products with daily Flash Drops at 12am, 12pm, and 6pm. While stocks last.

Additional Promotions
There are even more ways to stretch your dollar this Prime Day. DBS cardholders can get S$5 off S$120, while DBS CCI cardholders can get S$6 off S$80 or S$15 off S$250 when they spend on Amazon.sg. HSBC cardholders can enjoy S$8 off S$180. Prefer to pay later? Enjoy S$12 off S$200 with PayLater by Grab, or S$10 off S$180 with Atome on Amazon.sg. Visit amazon.sg/bankpromotions for more information.

Terms and conditions apply to all promotions listed above.

Prime Day 2026 will take place in June across 22 countries including Austria, Belgium, Canada, Colombia, Egypt, France, Germany, Italy, Ireland, Luxembourg, Mexico, Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, United Arab Emirates, United Kingdom, and the United States and, for the first time, South Africa. Prime members in Australia, Brazil, India, and Japan will be able to shop Prime Day deals later this summer.

New to Prime? Sign up for a 30-day free trial at Amazon.sg/prime. Prime renews at S$4.99 per month or S$49.90 per year. Members enjoy fast free delivery on millions of eligible items, exclusive deals, award-winning entertainment on Prime Video, and more.