Amazon’s 2023 Prime Day event kicks off at midnight on July 11, with 48 hours of deals on millions of products across categories like beauty, fashion, fitness, electronics, toys, and Amazon devices. This year, Singapore Prime members will enjoy exclusive access to thousands of deals across Household & Kitchen, PC & Electronics, Beauty, Health & Personal Care, Baby & Toys, Beer, Wine & Spirits, and more.

If you’re ready to get a head start on your shopping, we’ve got you covered with a preview of some of the top deals you can find during Prime Day this year. Take a look at the list below, then visit the Prime Day page on Amazon.sg to find your favorites and click “Watch this deal” to add them to your watch list.

Here are some of the top deals to watch during Prime Day 2023:

Toys, Books & Baby

Graphic illustration of a baby bottle in Amazon boxes

  • Save up to 70% on selected books including bestsellers, children’s books, business and career books, #Booktok favorites, and more.
  • Save up to 70% and get an additional $20 off on a minimum spend of $80 from brands such as Lego, Play-Doh, Transformers, Barbie, Jenga, Monopoly, and Hot Wheels.
  • Save up to 50% on selected Transformers toys.
  • Save up to 50% on selected toys from brands including Hot Wheels, Funko and Funko Pop!.
  • Save up to 50% on selected items from Tommee Tippee and Skip Hop.
  • Save up to 40% on new launches from Barbie, Takara Tomy, Paw Patrol and more.
  • Save up to 40% on selected Mattel products, and get a free gift worth $79 with a minimum spending of $150.
  • Save up to 40% on selected Barbie Movie products.
  • Save up to 30% on selected items from Graco.
  • Save up to 30% on selected toys from brands including Marvel, Disney, Frozen, Peppa Pig, Sanrio, NanoBlock, and more.
  • Save up to 30% on selected items from Lego, and get a free gift with a minimum spend of $79.

PC & Electronics

Graphic illustration of electronics products including a laptop and headphones

  • Save up to 50% on headphones from brands including Sennheiser, Sony, Jabra, JBL, Marshall, Audio Technica and others, and get an additional $8 off with a minimum spend of $80.
  • Save up to 50% on selected items from Bose.
  • Save up to 40% on selected items from Spigen.
  • Save up to 35% on selected items from Omnidesk.
  • Save up to 35% on selected smartwatches and trackers from brands including Fitbit and Garmin.
  • Save up to 30% on selected items from brands including Logitech, Samsung, SoundPEATS and more.
  • Save up to 30% on selected video games and accessories from brands including Nintendo, Sony and more.
  • Save up to 20% on selected LG products, with additional vouchers of up to $200 off.

Household, Kitchen & Pets

Graphic illustration of groceries in basket

  • Get select kids’ uniform styles from Amazon brands for under $10.
  • Save up to 85% on selected items from household cleaning and appliances brand, Leifheit.
  • Save up to 65% on selected items from home décor brand, Umbra.
  • Save up to 50% on selected home and kitchen appliances, cookware, bedding and bath items.
  • Save up to 40% on selected items from Citylife. 
  • Save up to 33% on selected items from brands including Dreametech and Xiaomi.
  • Save up to 30% on coffee machines and kettles, vacuum cleaners, and home storage and organisation items.
  • Save up to 30% on selected items from 3M, MUJI, and selected dining and cookware from brands including Blue Diamond and Table Matters.
  • Save up to 25% on selected pet products from brands including Himalayan Dog Chew, INABA and Stewart Pet.

Beauty, Health & Personal Care

Graphic illustration of a beauty bottle on top of an Amazon Prime van

  • Save up to 50% on selected skincare products from Sukin and FOREO.
  • Save up to 40% on selected items from Michael Design Works.
  • Save up to 35% on selected items from Ma Cherie.
  • Save up to 30% on selected items from Maybelline.
  • Save up to 30% on selected items from brands including La Roche-Posay and Vichy and get an additional $10 off a minimum spend of $85.
  • Save up to 25% on selected items from brands including Laneige and RYO.
  • Get $16 off with a minimum spend of $80 on brands including Kleenex, Huggies, Kotex and more.

Local and small-business brands

Graphic illustration of people holding different-shaped packages

  • Save up to 60% on selected items from Epitex.
  • Save up to 40% on selected items from Prolink.
  • Save up to 40% on products from small- and medium-sized businesses.
  • Save up to 30% on selected items from UGREEN, LENCENT and Renpho.
  • Save up to 25% on selected items from Armaggeddon.

Grocery, Beer, Wine & Spirits

An illustrated image of a bowl of food on a blue background.

Cross-category deals

Stylised illustration of a woman looking at her laptop with potential buys floating above

  • Flash deals: Get up to 60% off on selected products on Amazon.sg.
  • Buy 4 and get 20% off on Baby; Beauty; Health & Personal Care; Grocery; Beer, Wine & Spirits items and more.
  • Save up to 30%, and buy 4 to get an extra 20% off on Kettle Chips, Tyrrell's, Australia's Own, and more.
  • Save up to 30%, and buy 4 to get 20% off on Louis Jadot, Robert Mondavi, Ruffino, and more.
  • Save up to 30%, and buy 4 to get 20% off on San Pellegrino, The Gourmet's Pack, Acqua Panna, and more.
  • Save up to 25%, and buy 4 to get 20% off on Cadbury, Oreo, Ritz and more.
  • Save up to 20%, and buy 3 to get an extra 15% off on wines from Penfolds, Wynns, Wolf Blass, and more. 
  • Save up to 20%, and buy 4 to get an extra 20% off on wines from Frontera, Casillero del Diablo, and more.
  • Save up to 10% with 2 or more items purchased from our International Stores.
  • Save up to 8% on big-ticket items from International Stores (selected items $400 and above).

*Terms and conditions apply to all promotions listed above. 

Prepare for Prime Day

Start enjoying all the benefits of membership in three easy steps.

Ready to start shopping? To get the best out of Prime Day, here are some tips.

  1. Join Prime
    Customers can join Prime for $2.99 per month or start a free trial to participate. Prime membership includes unlimited access to award-winning movies and TV episodes with Prime Video, unlimited access to video game benefits with Prime Gaming, access to epic deals on Prime Day, free same-day delivery on selected delivery windows by Amazon Fresh & Fast on purchases made on Amazon Fresh, Watsons, and Little Farms, and more.
  2. Set up deal alerts
    Prime members can subscribe to receive deal alert notifications related to their recent Amazon searches and recently viewed items. All they have to do is visit the Prime Day event page on the Amazon app between now and Prime Day to create deal alerts. Once Prime Day arrives, members will receive push notifications on any available deals.