This holiday season, Amazon announced that it will support more than a thousand charities around the world with product and monetary donations to help them get millions of items they need. Organizations in the U.S., U.K., Spain, Singapore, Japan, Italy, India, Germany, France, China, Canada, Australia and more will receive donations starting today. In Singapore, Amazon is expanding its Delivering Smiles wishlist campaign to support more nonprofit organizations (NPOs) and teaming up with actor and musician Nathan Hartono to raise awareness for the Amazon X Retail for Good Wishlist campaign. This includes a donation to Nathan's charity of choice, Club Rainbow (Singapore), which is the latest addition to the wishlist campaign featuring nonprofits Blessings in a Bag, Children's Wishing Well, The Food Bank Singapore, Singapore Red Cross, and SOSD. Customers can join Amazon in its season of giving by shopping for an NPO's wishlist today:

"Charitable organizations in Singapore serve a vital role in our community. Amazon is proud to expand our wishlist campaign in Singapore to benefit more nonprofits, their beneficiaries, especially underprivileged children, and the local community as we work through the challenges of a global pandemic together," said Henry Low, Country Manager, Amazon Singapore. "I am pleased to welcome Nathan Hartono and Club Rainbow (Singapore) as they join us in delivering smiles to those in need this holiday season."

A season of smiles with Nathan Hartono

Actor and musician Nathan Hartono joins a number of celebrities worldwide who will be surprising local charities in their communities with the support and smiles they need this holiday season. Customers can follow along via and #DeliveringSmiles to discover the various ways these celebrities will be bringing the spirit of the holidays to these wonderful organizations.

"This year has shown us the meaning of community, that we are an interconnected society, not just individuals, and that there is still so much we can do for each other," said Nathan Hartono. "I'm honored to join Amazon in delivering smiles to those charities and communities who need it most. Follow me on my social media to see how Amazon and I will be surprising some incredible, deserving charities this holiday."

Helping customers give back while they shop

It is easy for customers to give back this holiday season on While shopping for holiday supplies and gifts for family and friends, customers can support their favorite NPOs and their causes by purchasing items off their Amazon wishlist -- a depository of items they the need most. Enjoy the same low prices and convenient shopping experience customers have come to expect from Amazon. Singaporeans keen to do good this holiday season can join Amazon's season of giving by donating through Amazon x Retail for Good Wishlist.

"COVID-19 has left an indelible mark on all of us, especially our vulnerable beneficiaries, children with chronic illnesses. The families of these children with compromised immunity have been challenged and stretched during this period. We are heartened to be selected as one of the beneficiaries of Amazon X Retail for Good," said Dr Sashikumar Ganapathy, President, Club Rainbow (Singapore). "Through this meaningful initiative, we hope that members of the community can embrace this vulnerable group, with their much-needed care and support, as we move into the last quarter of 2020 before the children return to school in January. The items listed on our wishlist fulfill critical needs such as milk powder and diapers, as well as school supplies which would be useful when school reopens."

With specific items and quantities listed in Club Rainbow (Singapore)'s wishlist, shoppers can donate in a fuss-free and transparent way, and Amazon will directly deliver the purchased items to Club Rainbow (Singapore). Click here to view and purchase Club Rainbow (Singapore)'s wishlist.

Amazon X Retail for Good wishlist campaign

The Amazon X Retail for Good Wishlist campaign is a joint effort by Amazon Singapore and the National Volunteer & Philanthropy Centre to encourage shoppers to donate to non-profit organizations (NPOs) by purchasing items listed on their wish lists. Retail for Good is a collaborative initiative by NVPC's Company of Good that aims to bring stakeholders in the retail and e-commerce space together to make doing good a part of daily encounters. Check out the full list of NPO wishlists here.

Amazon in the Community

Amazon is committed to helping more children and young adults, especially those from underrepresented and underserved communities, have the resources and skills they need to build their best future. Amazon focuses on building long-term, innovative, and high impact programs that leverage Amazon's unique assets and culture.