The most wonderful time of the year is back and more than ever, we all could use a reason to smile. In relation, we are excited to announce today a special collaboration with Children’s Wishing Well where Amazon Singapore is donating hundreds of toys and books to underprivileged children and having local actor and musician Nathan Hartono join us in delivering smiles to these kids.

“After the year that we've had, families can use all the support they can get.”
Nathan Hartono
Actor and singer

As part of the collaboration, several kids from Children’s Wishing Well are appointed as Amazon Playmakers, official book and toy testers, who will give their expert kid opinion to help Singapore customers with their holiday gifts. In addition, Amazon Singapore will be donating S$5 to Children’s Wishing Well for every S$50 spent on items purchased from the charity’s Gift Guides*, to help the charity fundraise for underprivileged children. The donation is a part of Amazon’s global efforts to support over one thousand nonprofit organizations (NPOs) around the world by donating millions of the items they need to help their communities and deliver much-needed smiles along the way with our shoppers.

"I've had the pleasure of working with various children's charities over the years, from Club Rainbow to Children's Wishing Well," said Nathan Hartono, actor and musician. "The care and support they provide for these kids is amazing. Which is why collaborating with Amazon's Delivering Smiles initiative means so much. Especially after the year that we've had, families can use all the support they can get."