In the lead up to and on Prime Day, shoppers across Singapore stand to cash in on incredible savings, enjoy promotions, and over two million deals globally across various categories, including toys, electronics, beauty, kitchen, home, books, baby products, and more, along with amazing entertainment benefits at amazon.sg/primeday.

Get ready for the Prime Day Show

Prime Day Show Leadup banner including Billie Eilish, H.E.R. and Kid Cudi on a black background

In celebration of Prime Day, the Prime Day Show, presented by Amazon Music, will provide an unforgettable experience for Amazon customers worldwide, featuring multi-award-winning artists Billie Eilish, H.E.R., and Kid Cudi. Celebrating the best in Amazon entertainment, Prime Day Show viewers will be treated to three unique experiences that fuse performance and storytelling, transporting fans to worlds inspired by Paris, The Dunbar Hotel, and outer space.

“This Prime Day, we want our Prime members in Singapore to save more and enjoy amazing shopping deals and entertainment from the comfort of their homes.”
Henry Low
Country Manager, Amazon Singapore

“This year, we want our Prime members in Singapore to save more and enjoy amazing shopping deals and entertainment from the comfort of their homes. We also want to put the power of Prime Day behind supporting small businesses to help increase their sales and reach new customers,” said Henry Low, Country Manager, Amazon Singapore. “The way we live and work will continue to evolve as we adapt to a new normal, but our priority will always be focused on delivering what our customers, retailers and sellers need.”

More ways than ever to support small businesses

2021 remains a challenging year for many small businesses and Amazon is committed to supporting them by spending more than US$100 million on new promotional activities to help small businesses increase their sales and reach more customers globally. Prime Day will also give small businesses the opportunity to market their products to more than 200 million Prime members around the world who are excited to shop for great deals.

To make it easy for customers to support local and international small businesses, Amazon will launch a curated storefront at amazon.sg/primeday-smallbusiness where Prime members will be able to access more than 2,500 deals from small businesses selling on Amazon.sg.

Don't Miss Out on Prime Day Savings

  • Support small businesses: From 7 June to 22 June, deals from including small businesses include:
    • Up to 40% off CATKIN Liquid Lipstick Jelly Lip Gloss
    • Up to 30% off Ohuhu Art Markers for Art & Craft
    • 20% off Cocodor Reed Diffusers & Refills
    • 16% off Anker Soundcore Life Wireless Headphones
    • 15% off Porcelain skincare products
    • 15% off On-the-go Cereals, Muesli & More from Nature's Superfoods
  • From 7 June to 20 June, deals on Amazon.sg include the following, terms and conditions apply:
    • S$20 off S$60 spend on daily essentials in Baby, Personal Care & more
    • S$50 off S$150 spend in Beauty, Healthcare & more
    • S$30 off S$200 spend in PC & Electronics
    • S$50 off S$200 spend in Toys, Home, Books & more
  • From 7 June to 20 June, deals on Amazon Fresh include the following, terms and conditions apply:
    • S$20 off S$60 spend on daily essentials in Baby, Personal Care & more
    • S$50 off S$150 spend in Beauty, Healthcare & more
    • Up to 25% off selected Muji products
    • Up to 25% off – buy three get extra 10% off on Snacks, Coffee, Tea and more
  • New Customers:
    • New Amazon Fresh customers can enjoy S$20 off with a minimum spend of S$60 on their first Amazon Fresh Order made between 7 June to 22 June, terms and conditions apply.
    • New shoppers on the Amazon Shopping App can enjoy S$10 off S$40 on their first App purchase with the code “APPFIRST” between now till 20 June, terms and conditions apply.
  • Amazon Coupons: Discover more ways to save with Amazon Coupons. Find discounts on everyday essentials, electronics, clothing, and more. Simply clip the coupon and the discount will be applied at checkout: amazon.sg/coupons.
  • Promotions: Enjoy greater savings when shopping on Amazon.sg (including the Amazon Fresh store on Amazon.sg) from 7 June to 20 June.
    • HSBC card holders can get a S$10 Amazon.sg e-Gift Card when they spend S$120 or more on their HSBC card on Amazon Fresh. Visit amazon.sg/hsbcfreshlu for more information, terms and conditions apply.
    • DBS/POSB card holders can get a S$10 Amazon.sg e-Gift Card when they spend S$150 or more on their DBS/POSB card on Amazon.sg. Visit amazon.sg/dbslu for more information, terms and conditions apply.
    • UOB and Singtel Dash members can enjoy up to 20% bonus Amazon.sg e-Gift Card value when they use their points to redeem an Amazon.sg e-Gift Card. Visit amazon.sg/uobgc and amazon.sg/dashgclu for more information, terms and conditions apply.
    • Grab users can receive 35% points back credited automatically to their account upon redeeming an Amazon.sg e-Gift Card with their GrabRewards points, while stocks last. Visit amazon.sg/grab for more information, terms and conditions apply.
    • Participate in the Amazon.sg Gift Card Q&A contest and you may win a Bose QuietComfort Earbuds (worth S$399) or a S$100 Amazon.sg e-Gift Card from 7 June to 7 July. Simply purchase an Amazon.sg Gift Card of S$50 or more from our participating retail stores at Cheers and indicate (i) what you value most from an Amazon.sg Gift Card (ii) who the Amazon.sg Gift Card is for and (iii) and why you are buying it. Designs and denominations vary by retailer. Visit amazon.sg/corporategc for more information, terms and conditions apply.

    For more information, check out the Prime Day 2021 press release available here.