Customers can shop and save now as Amazon Singapore begins its holiday shopping season with new Holiday Gift Guides launching on today. Customers can shop the Holiday Toy Store, browse curated lists of Top 100 Toys and Top 100 Board Games, and enjoy early holiday savings on with discounts and thousands of deals from brands including Bioderma, Laneige, LEGO, Star Wars, and more -- making it easy to check friends and family off the gift list earlier than ever. In addition, Prime members can enjoy fast, free shipping on their holiday shopping to arrive in time for celebrations.

Delivering smiles to those in need, Amazon is expanding its collaboration with Children's Wishing Well by pledging a donation of S$5 with every order above S$50 spent on products purchased from the Children's Wishing Well's Gift Guides. will donate a minimum of S$10,000 to Children's Wishing Well through this initiative to help the charity fundraise for underprivileged children*. This collaboration is in addition to the recently launched Amazon X Retail for Good Wishlist campaign, which supports donations to the wishlists of nonprofits. Singapore Children's Society is the latest nonprofit to join in this campaign alongside Blessings in a Bag, Children's Wishing Well, Club Rainbow (Singapore), The Food Bank Singapore, Singapore Red Cross, and SOSD.

Early holiday shopping deals

With the new Holiday Gift Guides, Amazon is making it easier than ever to find great gifts at amazing prices ahead of the holiday hustle. The deals included below, and many more, will be available on various dates and times beginning today, while supplies last.

More ways to shop, all season long

  • Delivering Smiles: Customers shopping for children's books and toys as gifts can visit to make their purchase and join us in delivering smiles to underprivileged children. will donate S$5 for every order above S$50 comprising items that are featured in the Children's Wishing Well Gift Guides.
  • Amazon X Retail for Good Wishlist: It is easy for customers to give back this holiday season on While shopping for holiday supplies and gifts for family and friends, customers can support their favourite NPOs and their causes by purchasing items off their Amazon wishlist -- a depository of items they need the most. Enjoy the same low prices and convenient shopping experience customers have come to expect from Amazon. Singaporeans keen to do good this holiday season can join Amazon's season of giving by donating through Amazon x Retail for Good Wishlist, where we have a growing list of new NPOs joining the community.
  • Bank Promotions with e-Gift Cards: From 1 Nov -- 14 Nov 2020, get a S$15 Gift Card when you spend S$100 or more on your GrabPay Mastercard. The Gift Card will be added to your Amazon account for use on a future purchase. Please visit for more information, terms and conditions apply.

Fast, free and convenient delivery options

  • Fast and free domestic and international delivery: Prime members in Singapore can shop for thousands of Prime-eligible items on and enjoy fast and free One-Day Delivery for domestic delivery of items. In addition, Prime members can enjoy free standard delivery (7 -- 9 business days) on eligible International Store items for orders above S$60.
  • Ultrafast and free grocery delivery: Prime members in Singapore can also enjoy free, ultra-fast two-hour delivery on tens of thousands of groceries and local favourites via the Amazon Prime Now app. In addition to groceries, Prime members can find toys, gifts, household products, and everyday essentials, electronics, and more available on Prime Now.
  • Extended returns window: Customers can buy gifts with confidence on knowing that thousands of items shipped are eligible for free and convenient returns and this year's return window is even longer - items shipped between now and Dec 31, 2020, can be returned until January 31, 2021.