Prime Day, two days of epic deals exclusively for Prime members, is back with a whole lot of incredible savings and exclusive perks. This year, there’s even more to discover and enjoy, so here’s a handy list of everything you can expect from the event, and the best ways to prep for it.

When is Prime Day 2023 in Singapore?

Prime Day will take place from midnight on 11 July to 11.59pm on 12 July. That’s two whole days of deep discounts on a huge range of local and international authentic brands and products!

What’s going to happen on those days?

Shoppers will get access to thousands of deals across various categories including toys, electronics, beauty, kitchen, home, books, baby products, and more on the dedicated Prime Day page—not to mention fast, free delivery on eligible items.

What’s new this time?

This year, Prime members can preview upcoming deals on certain products five days before the deals officially run on Prime Day.

Kids and kid-ults can also look forward to being the first in Singapore to get access to Hasbro’s newest toys and games, including Nerf, Transformers, Play-Doh and Monopoly, which will be launched exclusively on this Prime Day.

What special deals should I look out for?

If you’re a Prime member, you can get first dibs on deals from trusted brands even before Prime Day starts, such as discounts on big-ticket items from our International Stores, laptops, groceries, beverages, books and lighting products, as well as baby and beauty carton deals. Just visit the dedicated Prime Day page for details and to discover more offers as Prime Day approaches.

What brands will be involved?

The Prime Day bargains will stretch across a wide range of brands across popular categories such as books, toys, electronics, household, baby, and personal care. Some of these brands include Omnidesk, Epitex, UGREEN, Spigen, Sukin, Bose, Muji, LEGO, Xiaomi, San Pellegrino, Tiger Beer, Torres, Kirin and others.

What other perks will there be?

You can save even more with additional discounts for new Prime signups, or when you pay with DBS/POSB, Citibank Mastercard and UOB bank cards; Buy-Now-Pay-Later by Atome; or PayNow. Learn more about the payment promotions here from 1 July onwards.

What are the best ways to prep for Prime Day?

Join Prime: New customers can enjoy a 30-day free trial when they register for Prime membership. For $2.99 a month, you not only gain access to epic deals on Prime Day, but you'll also get unlimited access to award-winning movies and TV episodes with Prime Video, unlimited access to games and free in-game loot with Prime Gaming, and free same-day delivery on selected delivery windows for Amazon Fresh & Fast on purchases made on Amazon Fresh, Watsons, Little Farms, and more. Discover some of the less well-known benefits of Prime membership here.

Set up deal alerts: Prime members can subscribe to receive deal alert notifications related to their recent Amazon searches and recently viewed items. All they have to do is visit the Prime Day event page on the Amazon app between now and Prime Day to create deal alerts. Once Prime Day arrives, members will receive push notifications on any available deals on those products.

Can I shop for good on Prime Day?

Amazon makes it easier for customers to give back through the Amazon x Retail for Good Wishlist. While shopping during Prime Day, you can support local non-profit organizations and their causes by purchasing items off the organizations' wishlists—a depository of items they need the most.

How can I support small businesses this Prime Day?

Prime Day provides small and medium businesses with the opportunity to sell their products to more than 200 million Prime members around the world. In Singapore, you can visit our dedicated small business page to start shopping from small business sellers.