Amazon Singapore collaborated with Blessings in a Bag (BIAB)—a volunteer-driven non-profit organisation that focuses on bridging the gap between communities that have and those that don't—to deliver smiles to children and youth in need. Amazon kicked off the collaboration with a pledge of S$10,000 in sponsorship and in-kind donations to Blessings in a Bag, and invites members of the public to donate to the non-profit as well by purchasing items that BIAB needs through their wishlist on Less privileged children aged between 6 and 16 years old supported by BIAB will benefit directly from receiving items ranging from books, bags, stationery, musical instruments and food available on

According to Forbes Nonprofit Council, convincing donors to give regularly can be difficult and some of the major barriers keeping donors from giving is the lack of clarity about what a non-profit organisation needs and complicated user experience for a donor to donate. The wishlist feature available on is designed to make it easy for people to donate to BIAB by specifying what items and quantity are needed, the non-profit's delivery address for the purchase, and conveniently delivers the donations in a fuss-free, transparent manner. With free domestic delivery this holiday season for eligible items on, making a meaningful donation is easier than ever. Interested donors can get a better understanding of the essential items required and purchase these items for Blessings in a Bag.

"This holiday season, we are pleased to collaborate with Blessings in a Bag on the wishlist initiative to support less privileged children in a simple and straightforward manner," said Henry Low, Country Manager, Amazon Singapore. "We invite the public to join us in delivering smiles to the children in this season of giving, and all non-profit and charity organisations to try out's wishlist feature for in-kind donations."

"We're grateful to have Amazon Singapore's support during the year-end festive period. As a non-profit with limited resources, the wishlist functionality on Amazon greatly reduces the amount of time it would have taken for us to work out the logistics of getting the items we need. In addition, the donated items will be delivered directly to Blessings in a Bag, so donors need not worry about working out the delivery logistics themselves," said Emily Teng, Founder, Blessings in a Bag. "Aside from the essential items such as toothbrushes and food, many of our requested items consist of books and Amazon, being known for its wide selection of books, is the perfect partner for what we need."

In addition to the wishlist and sponsorship, Amazon Singapore employees will be participating in Blessings in a Bag's Community Walk, preparing food and supplies hampers to be distributed to the families of children who are part of the BIAB program this holiday season.