This holiday season, Amazon Singapore (“Amazon”) is expanding its Delivering Smiles wishlist initiative to support a total of 16 local nonprofit organisations (NPOs) in Singapore and help them get the items they need. This includes matching customer donations of up to SGD10,000, made between 1 and 31 December 2021, to the wishlist of Glyph Community to help underprivileged children in Singapore.

The latest local charity to join the Amazon X Shop for Good wishlist initiative, Glyph Community helps underprivileged children develop through activities such as field trips, arts and crafts classes, and creates opportunities for them to apply learnings from the classroom.

“Through the holiday season and beyond, we hope this initiative continues to serve as a transparent and fuss-free way for shoppers to come together and donate items that the nonprofits need, while we safely deliver them to the beneficiaries.”
Henry Low
Country Manager, Amazon Singapore

Delivering smiles with customers through the holiday season

Amazon’s wishlist initiative, started locally in 2020, makes giving and doing good hassle-free for customers. As customers shop on Amazon for their holiday plans and celebrations, they can simply click to purchase items via the wishlist of NPOs to support causes they are most passionate about.

Each NPO’s wishlist is a depository of items their beneficiaries need the most in real-time and is updated regularly by the organisation. As such, through the wishlist, consumers can see the exact items and quantities the NPO needs, purchase them as if shopping for themselves, and have the donations delivered directly to the NPO’s preferred location. While donating via the NPO’s wishlist, customers can enjoy the same low prices and convenient shopping experience they have come to expect from Amazon.

“Every donation will go a long way in helping us curate development and enrichment classes to make learning fun, engaging, and interactive for children.”
Si Hui Lim
Deputy Head (Corporate Sponsorships), Glyph Community

As of today, 16 local NPOs are part of the Amazon x Shop for Good wishlist initiative: Arc Children’s Centre, Beyond Social Services, Blessings in a Bag, Children’s Wishing Well, Club Rainbow (Singapore), Engineering Good, Fei Yue, Glyph Community, New Hope Community Services, Singapore Red Cross, SHINE, Singapore Children’s Society, The Singapore Association for the Deaf (SADeaf), SOSD, The Food Bank Singapore, and Willing Hearts.

Between June 2020 and November 2021, participating NPOs received over 3,640 items through the wishlist initiative – including necessities such as milk formula, oscillation fans, air purifiers, canned food – amounting to over SGD$19,600 in value. These donations have helped more than 6,000 beneficiaries across Singapore.

Customers can join Amazon in its season of giving by shopping for an NPO’s wishlist via amazon.sg/shopforgood

“Our wishlist initiative has grown extensively in the past two years to support 16 local nonprofit organisations across causes – from helping underprivileged children, low-income families, the elderly to animals in Singapore. I’m humbled to welcome Glyph Community as part of the initiative and look forward to collaborating with more local nonprofits to support Singaporeans from all walks of life. Through the holiday season and beyond, we hope this initiative continues to serve as a transparent and fuss-free way for shoppers to come together and donate items that the nonprofits need, while we safely deliver them to the beneficiaries,” said Henry Low, Country Manager, Amazon Singapore.

An older child creating artwork with a younger child
A young boy being taught how to create his art piece
A young boy holding up his artwork, wearing a yellow apron

“This year continues to be challenging for us all, but we are not deterred from giving our best for others. Instead, we are even more committed and motivated to uplift those in need especially during this season of giving,” said Tony Soh, Deputy Chief Executive Officer, National Volunteer & Philanthropy Centre.

"The pandemic has been particularly difficult for children from disadvantaged backgrounds as they adjusted to virtual classes and hybrid learning, and missed out on bonding time with their classmates. Glyph is proud to partner with Amazon on this meaningful initiative where we're excited to expand our reach and support more children in Singapore. Regardless of their budget, members of the community can conveniently donate everyday items via our wishlist that the kids need to continue growing and learning, including batteries, painting and colouring kits, books, and toys. Every donation will go a long way in helping us curate development and enrichment classes to make learning fun, engaging, and interactive for children," said Si Hui Lim, Deputy Head (Corporate Sponsorships), Glyph Community.

Click here to view and donate items via Glyph Community’s wishlist, and here to catch a glimpse of the impact that your donations will bring to these children.

Nonprofit organisations in Singapore keen to learn more about the wishlist initiative can find more information here.